Affiliate Websites and Merchants, Are You Ready for Black Friday 2019?

What is Black Friday? Uptrends

The name originated in the US and it was given to the shopping day after Thanksgiving Day, which is the fourth Thursday in November with many Americans on holiday the following day.  As most people are off work on the Friday following Thanksgiving, shops started cutting prices to entice customers just for one day and get the Christmas shopping season underway.

One reason mentioned for it to be called Black Friday was that as there was a marked increase in the number of traffic accidents with shoppers driving to the stores, the police named it Black Friday after the congestion created in the streets and shopping malls. Another reason to be called Black Friday was given by retailers in the past as they saw their highest profits during this day and hence marked them with black link to show profits and red ink to mark losses.

But it was really with the arrival of the internet and online shopping 15 years ago that the name steadily took off as many online retailers started promoting sales during Black Friday. Online retailers started advertising big discounts for Black Friday sales with both online and regular offline retailers fighting to get a share of the biggest shopping day of the year.

This year, Black Friday marks the start of the holiday shopping season all over the world with the actual sales expected to start earlier on the Monday and being marketed as Black Friday week by retailers. Many online retailers are even starting to promote Black Friday deals since mid-October!

So, it looks like the Black Friday season in 2019 is going to be longer than in previous years, with many online retailers offering once again highly discounted goods a month in advance

It means that online stores will have to prepare their websites to manage the incoming increase in traffic over a longer period of time. Retailers also want to monitor their website transactions such as login forms, signup forms and e-commerce checkout forms in order to minimise financial losses and save their reputation.

When is Black Friday in 2019?

Yes, is that time of the year again for both affiliate websites and online merchants to start preparing for Black Friday 2019. With Black Friday having become the biggest shopping event of the year and now running not only for one day but for almost the whole of November.

Is expected that in 2019, Black Friday will run for longer as retailers start to promote their deals in advance with the aim to beat the competition. Customers can expect to get great deals, bargains and big discounts for a longer period of time this year and make some big savings along the way! 

Black Friday in 2019 will take place on Friday 29^th November with many online retailers planning to start offering big discounts and special deals two and even three weeks before Black Friday and continuing until at least Cyber Monday.

This is a great opportunity for website affiliates to maximise their earning potential by promoting StatusCake website monitoring services and help online retailers and merchants prepare for the biggest shopping weeks of 2019. Merchants need to be 100% confident that their websites are up and able to monitor micro-downtime during this key sales period of the year. Join StatusCake Partners and start earning 30% Lifetime commission from all your referred customers.

Maximise Your Affiliate Marketing Campaigns for Black Friday

Black Friday is once again the biggest ecommerce day of 2019 and offers affiliate marketers a unique opportunity for commissions to be maximised as Black Friday has become the main sales event and a time for affiliates to deliver high sales volumes. The main reason for this marked increase in sales is that in just a couple of days, merchants from all retail sectors offer incredible deals and big discounts as well as Black Friday discount codes to be redeemed during the day.

Merchants must ensure that their websites are ready for the increase in the number of visitors and traffic to their sites and affiliate websites must be ready too to communicate to their readers the deals and discounts on offer to increase affiliate sales during this peak period.

Affiliates should start creating content in advance of Black Friday to boost search engine rankings and get more organic traffic to the different merchant pages that are being promoted. Ensuring that both the title pages and onsite content is optimised and updated, original and relevant content for Black Friday deals.

Affiliate marketers should also communicate the offers as soon as they get them from their merchants, this could be done via email newsletters, onsite by customising the homepage specifically for Black Friday week and also by posting regularly different deals via Twitter, Facebook, Instagram and other social media platforms.

Black Friday week is a great opportunity for affiliates to go the extra mile and push their merchants offers more regularly and with additional media exposure. A good idea is for affiliates to request an increase in the commission rate in exchange for additional exposure and also offer additional advertising packages including newsletter inclusions, homepage takeovers and push notifications.

Affiliate websites should ensure in advance the length of the cookie duration as having a long cookie increases the possibility of converting a click into a sale. For example, StatusCake Partners offers its affiliates a long cookie duration of 30 days and it means that all the customers that are sent from your website to StatusCake and makes a purchase within 30 days, you get paid the commission.

Black Friday a Great Opportunity to Promote Website Uptime Monitoring Services 

According to Adobe Analytics, Black Friday 2018 in the US delivered US$6.22 billion in online sales, up 23.6% from the previous year with online traffic for Black Friday increasing by 10% - 344 Million visits to the top 100 retail sites in the US according to Similarweb.

Online retailers must prepare the right levels of inventory and have in place its customer support service team to be able to cope with the increase in demand during Black Friday which has now become the busiest day in the shopping calendar.

Online stores therefore need a strategic plan to deal with critical technical issues should they arise and have online systems ready to resolve any incidents with the increase in traffic volumes and online transactions to their online stores.

StatusCake website performance monitoring services and uptime tests ensure that retailers websites and servers are up and running without any issues during the biggest sales week of the year! StatusCake also send you alerts when server thresholds are exceeded enabling you to resolve quickly any issues, keeping customers from leaving your website and avoiding downtime that can affect their shopping experience.

StatusCake Partners Helps Affiliate Websites Monetise Black Friday

Joining StatusCake Partners is very simple and straightforward, affiliates simply sign up FREE for the program by visiting www.statuscake.com/partners in order to start promoting our website uptime and monitoring services. StatusCake Partners reviews each application and approves them soon afterwards. We accept affiliate applications from any country and also welcome traffic from any geographies.

Once accepted in the affiliate program, you can start using the marketing materials supplied, for example banners and text links with your unique tracking URL. Once a user registers and purchases one of StatusCake monitoring services using that URL, the affiliate then earns a commission.

When affiliates join our affiliate program, they get their own affiliate account and personal login id. Our affiliate tracking program uses precise and unique tracking methods delivering an accurate affiliate program to our partners. We want to ensure that our affiliates are rewarded for all the sales they have delivered from their affiliate website, social media follow and blogging campaigns.

Our affiliate program offers a long duration cookie of 30 days, it means that when a customer comes from your website to StatusCake, and then makes a purchase within 30 days, the affiliate gets paid 30% commission for this sale.  The time when a new customer clicks on a StatusCake link and then goes on to subscribe to one of the paid plans can be a number of days, our affiliate tracking software takes this into account and awards the commission up to 30 days from the moment the first click took place.

StatusCake Partners affiliate program is FREE to join, we welcome affiliate applications from all parts of the world and also accept traffic from all geographies. Our affiliate program offers a high paying lifetime commission rate of 30% for any of the paid subscription plans. Once your affiliate account has been approved, is very easy to get started, you can add your text tracking link or any of the promotional banners provided for you right away.

As a StatusCake Partners affiliate you also get the opportunity to earn recurrent commissions for life of the client, so you keep earning commissions every time the user renews the subscription to StatusCake website monitoring services. This combined with the high order basket value for our services creates a real affiliate opportunity to generate high and recurrent monthly commissions.

The start of the biggest shopping season of 2019 offers affiliate websites a great opportunity to make the most for the demand in website monitoring and security services starting now and until the end of the Christmas shopping season. Affiliates therefore should start reaching out and targeting online stores and help them to prepare for Black Friday.

Affiliates, you can join StatusCake Partners Affiliate program today FREE of charge here and start monetising Black Friday week 2019!

StatusCake Partners SaaS Affiliate Program - Earn 30% Lifetime Commission

https://www.statuscake.com/partners

The Best Affiliate Programs in 2019 For Web Designers, Bloggers and Digital Marketers

New businesses go online every year and along the main digital channels of SEO, PPC, Newsletter Marketing and Social Media; online businesses have an important and cost-effective customer acquisition channel in affiliate marketing.

Internet businesses require a simple and effective way to onboard digital professionals to help them sell their products and services online, while at the same time affiliate marketers need a straightforward way to monetise their online presence and earn commissions from the traffic, they drive to these affiliate websites. The solution to both online businesses and digital marketers is affiliate marketing.

Affiliate marketing enables online businesses and affiliates to connect and start promoting the merchant’s services and in turn the affiliate gets paid a commission.

By joining an affiliate program, web designers and bloggers can start monetising their traffic with their affiliate website, newsletter database and social media presence. They promote the advertiser with product banners, add product comparisons and write product/services reviews all tracked by adding affiliate links.

Affiliate Marketing is growing year on year with expected revenue growth of 10% and is predicted that spend on affiliate marketing is likely to reach US$8.2 billion by 2022.  It’s popularity today is that it involves little investment for web designers, bloggers, and digital marketers while offering them flexibility by getting paid commissions working from home. For advertisers is also a straightforward and cost-effective online acquisition channel.

Affiliate Programs for Web Designers and Bloggers and How They Compare

We have put below a number of affiliate programs including Domain Affiliate Programs, Webhosting Affiliate Programs, SSL Affiliate Programs and Website Monitoring Affiliate Programs. We also explain how you can further monetise your social media presence and online traffic by joining our affiliate program, StatusCake Partners to promote our website monitoring services.

StatusCake Partners is our inhouse affiliate program dedicated to the promotion of StatusCake Uptime, Server, Domain, SSL and Page Speed monitoring services. Our affiliate program is an innovative SaaS affiliate program offering 30% recurrent lifetime commission to its affiliates which complements the offering of both domain and web hosting affiliate programs.

Domain Affiliate Programs.

One of the easiest ways for affiliate sites to monetise their traffic is to partner with a number of domain registrar affiliate services for example; Godaddy, Namecheap and Domain.com. Simply put, a domain name is your website name, is the address where online users can access your website on the internet and where they transact with you by subscribing to a service or purchasing online.

These domain registrars offer in their affiliate program over 900 international domain extensions. This type of affiliate marketing is one of the growing and very lucrative online businesses opportunities in the world. Digital marketers can use affiliate marketing to make money online by promoting various digital services including domain registering services from any of these programs. Once you have been accepted as an affiliate, you’ll be able to use banners with your unique tracking links and start earning commissions.

Domain affiliate programs offer commission rates that range from 10% and up to 15% with some programs but only pay you commissions with the first purchase. There are other programs that just pay affiliates a fixed sum that varies between $1, $5 and $10 per registration and depending on the type of domain and only once.

This means that you only receive a commission for a first-time order made by a new customer. By contrast StatusCake Partners offers its affiliates 30% recurring lifetime commission, this means that you are paid every time your customers place an order for life!

With many domain affiliates programs, you have to login and request a commission payment. That’s not the case with StatusCake partners as we email you a summary of your earned commissions and pay you automatically, also, affiliates have access to real time reports just by logging in.

Web Hosting Affiliate Programs

Bloggers and website owners all over the world have found affiliate marketing to be a viable way to sustain their internet businesses financially. In addition to promoting domain registrar companies they can also earn commissions by promoting web hosting services. There are many web hosting affiliate programs out there but mainly offer a flat commission structure, starting from $50 per sale and up to $500 depending on the hosting plan. However, only a small number of programs pay even a small recurrent commission.

When you join StatusCake Partners you get to earn 30% recurring lifetime commission on any of our paid plans as opposed to just one payment offered by web hosting affiliate programs. StatusCake plans offers both monthly and annual subscriptions to its customers and with a high basket value this is a great opportunity to monetise your affiliate website. By promoting StatusCake Uptime Monitoring, Page Speed, SSL and Domain Monitoring Services you earn 30% commission for the lifetime of your referred customers.

To help you acquire new customers StatusCake offers a free trial which allows new customers to test the monitoring tools and can track up to 10 websites. These alerts let the customer know if their website is down or having connectivity issues and also includes downtime analysis. These downtime alerts are sent via email, SMS, third party apps such as Slack, Telegram and many more. The free plan also offers 1-page speed test, which helps web site owners to monitor how fast their website loads and use this report to improve page load time.

StatusCake Partners website monitoring affiliate program is an innovative and easy way for bloggers, webmasters and web developers to have an additional revenue stream to their existing affiliate business, a new digital business that complements their product offering and offers a reliable commission.

We welcome affiliates from all geographies and digital backgrounds, the affiliate program is free to join, and we offer dedicated affiliate support via email, telephone and Skype. Join now!

Creating A Passive Income with SaaS Affiliate Marketing in 2019

Affiliate Marketing in A Nutshell

Affiliate marketing is a type of paid for performance marketing whereby promoting an advertiser also called merchant, the affiliate gets paid a commission once a sale has been made for their product or service.

After joining an affiliate program, the person running for example a website or blog becomes the affiliate website where banners are displayed, or content is added about the services on offer. The affiliate then monetizes his website traffic, newsletter database or social media followers by adding the advertiser’s banners, promotions and offers with a tracking link from the affiliate program and in this way gets rewarded for his marketing efforts.

One of the best affiliate programs to feature online in 2019 is StatusCake Partners by taking a SaaS approach to affiliate marketing, SaaS affiliate programs have greater advantages over traditional affiliate programs. The main reason is that it offers a strong incentive for affiliates in the form of higher revenue share commissions and also pay them on recurring sales for life.

You can join StatusCake Partners for free and get paid 30% Lifetime commission on any recurring sell, affiliates also get support via Skype, email and chat. StatusCake partners is the ideal SaaS affiliate marketing program for selling website monitoring services and available to anyone in the online space looking for an additional revenue stream.

Become a SaaS affiliate today by joining StatusCake Partners, is free and easy to set up and you can register here

Types of Affiliate Marketers

Webmasters – These are website owners that create and run their own sites and target one or several marketing niches for example electronics, fashion or retail and in general they join several affiliate networks like Awin, Commission Junction, Rakuten or any other network. They promote the advertiser’s products and services with banners, text links, advertorials and content to drive traffic.

Search Affiliates – Are individuals who are experts with planning, implementing and running Pay Per Click search campaigns with Google, Facebook or any other search engines. They specialise with running large keyword search campaigns by testing different ad groups and looking to generate a positive ROI to their advertising budget.

Bloggers – Promote the advertiser’s products via product reviews and product descriptions in their regular blog updates with the advantage that this content tends to rank well with the search engines.

Email Marketers – These types of affiliates use email databases to send newsletter offers to an existing customer base of registered users or purchase a lead list that have opted in to receive promotional offers.

Cashback Websites – Is an affiliate website that rewards its users or members by paying them a percentage of the money earned when they purchase goods and services via its affiliate links.

Coupon Websites – These advertising sites use their large customer databases to target them with regular coupon deals and also featured unique promo codes and coupons in their merchant pages.

So, How Do you Become a SaaS Affiliate?

If you already have a website, social media presence, a database or run a blog, then all you need to do is register for FREE with www.statuscake.com/partners and start monetising your online traffic.  StatusCake Partners is a SaaS Affiliate Program launched in 2019 to promote StatusCake’s website monitoring, server monitoring, page speed and domain monitoring services.

We recommend you start promoting our products for example in your blog by adding one of our banners or a text link, you can also write a short StatusCake.com product review and add a tracking link at the end of the content.

Adding one our banners or promotional text link to your affiliate website or affiliate blog is very simple. Just login to your affiliate account, visit the banners and links section, copy and paste the banner code in your website to get the banner displayed and start driving traffic and sales to your affiliate account!

Registering as an affiliate with StatusCake Partners, is free and easy to set up register here

Making Money with a SaaS Affiliate Program

Today, most affiliates promote the same old products and services that many affiliates have been promoting for the past 20 years via the traditional affiliate networks such as Awin, Commission Junction and Tradedoubler.

However, affiliates should move away from these traditional merchants and start promoting SaaS affiliate programs instead.

One of the main reasons to start marketing SaaS affiliate programs is that is a growing industry offering new and innovative digital services and therefore there is not much competition at the moment. It also means that currently media costs are low, offering affiliates an opportunity to run PPC campaigns with search engines and drive additional traffic to the affiliate website cheaply.

Another great advantage of running affiliate marketing campaigns for SaaS affiliate programs is that they pay recurring lifetime commissions. So, a customer that you acquire today and keeps renewing his subscription will keep earning you commissions every time they renew their purchase for life!

StatusCake Partners is the ideal SaaS affiliate program for selling digital services, affiliates get 30% Recurring lifetime commission, sign up for free register here

How to Make Money Online With Affiliate Marketing in 2019?

Affiliate Marketing Has Come A Long Way

Affiliate Marketing has been around for over 20 years, with the first affiliate program set up in 1994 by PC Flowers & Gifts to sell flowers online. This was followed a couple of years later by Amazon who set up their own affiliate marketing program in 1996.  Since then a vast array of affiliate programs have gone online across the world, and today the Affiliate Marketing industry is estimated to be worth over US$12 Billion a year according to the International Advertising Bureau.

Today, the Affiliate Marketing channel is experiencing year on year revenue growth of 10%, according to Business Insider, with the forecasted annual growth of the channel to continue in 2019 and beyond. The continuing popularity of Affiliate Marketing is that it involves little investment for Bloggers, Freelancers and Digital Marketers, who, in return, are paid commissions by working from home in their own time.

Affiliate Marketing offers the flexibility of earning an income at any time and wherever you are in the world by driving sales for the advertisers that you promote and earning a percentage commission from these sales.

So, What Is Affiliate Marketing?

Affiliate Marketing is the promotion of an advertiser’s services or products to your blog, social media following or website audience with the objective of generating a sale and in turn earning commissions as an affiliate. There are four participants in Affiliate Marketing: the product buyer, the advertiser also called merchant, the affiliate program or affiliate network and the affiliate website or publisher.

The Four Participants in the Affiliate Marketing Sale Cycle

• · The product buyer – Any customer that purchases a service or product on the advertiser’s website and gets tracked while visiting the website.

• · The Advertiser or Merchant – This is any business that sells the product or service over the internet. For example, Amazon or StatusCake.

• ·The Affiliate Program or Affiliate Network – Acts as the middleman between the Advertiser and the Affiliate or Publisher, processing your sales, commissions, payments and handling all communications as well as customer support. This is the case for StatusCake Partners, which also offers its affiliates dedicated customer support via chat, email and Skype.

• ·The Affiliate Website or Publisher – This is the person or business that owns or runs the website, blog or social media accounts. The affiliate, you, can do a few things to promote StatusCake Partners, for example, write a review about our services. Alternatively, you could write and post a tweet about StatusCake products, services and customer offers. This content uses banners and links to the advertiser’s product page using tracking links available to you once you have signed up for an Affiliate account. You can join StatusCake Affiliate Program for FREE and earn 30% lifetime commission. Click here to join: https://www.statuscake.com/partners

Why Should I Join an Affiliate Marketing Program?

One of the most attractive advantages of becoming an affiliate is the opportunity to sell products online without having to invest money in buying, making, storing and delivering them to your customers.  As an affiliate all you have to do is concentrate on the marketing and promotion of your affiliate site and leave all the aforementioned responsibilities of order fulfilment to the affiliate merchant.

Once you join an affiliate marketing program like StatusCake Partners, you have the potential to earn high monthly commissions with our generous 30% Lifetime commission. This means that a customer referred by you will guarantee you a recurrent commission every time your referred customers buys or renews his subscription to our services.

StatusCake Partners is the most exciting affiliate program to have gone live in 2019, offering bloggers, freelancers and webmasters the possibility to monetise their traffic and social media presence, generating a steady passive income flow.  Once your affiliate website starts generating a regular and substantial revenue, you can delegate some of the regular affiliate marketing tasks to freelancers.

In addition to the advantages of running you own business, by becoming an affiliate you gain the freedom of working at any time and from anywhere in the world.

How Do I Get Started With Affiliate Marketing?

You should start by selecting a product or service that you are interested in, you are willing to learn about, or you are prepared to pay a freelancer to write about it. Select a program that pays a high commission to make you a profit every time your affiliate website or affiliate blog makes a sale. StatusCake Partners is one of the most lucrative affiliate programs, offering its affiliates 30% Lifetime commission every time a new sale is made and every time the subscription service is renewed. Becoming an affiliate with StatusCake Partners is free and easy to set up and you can register here

Sign Up With StatusCake Partners Affiliate Program

Start promoting StatusCake Uptime Monitoring, Page Speed, SSL and Domain Monitoring Services and earn 30% commission for the lifetime of your referred customers. StatusCake’s powerful monitoring tools are quick-and-easy to set up, providing instant alerts that you can trust, the moment your site goes down. Our suite of monitoring tools provides invaluable insights into how your website's performance is impacting your customers’ experiences – helping your business to stay ahead of the competition.

Your Benefits as a StatusCake Partner

Our generous 30% affiliate commission will help you to make money from your affiliate website, affiliate blog and social media following.

Access to a selection of ready-to-publish marketing banners and text links for Uptime Monitoring, Page Speed, SSL, Domain Monitoring

·       

•         Regular and exclusive promotions with encouraging affiliate incentives
•   ·  Regular information on new product releases and product launches
•         Product level, daily reporting to help you learn quickly and enhance your marketing efforts
•        Dedicated customer support via chat, email and Skype

Earn Affiliate Commission – 30% Revenue Share

StatusCake Partners affiliate program is the perfect opportunity to monetize your website traffic and generate an additional revenue stream to your website. This is highly suitable to review sites, content sites or blogs.

Simply link to our products and earn a generous commission on each sale. Sign-up for free today!

Benefits For Your Customers

• ·Powerful Website monitoring tools available to different target groups including small and largebusinesses, webmasters and bloggers.
•  Buying directly from Status Cake with simple and secure payment options.
•  Exclusive monthly discounts, annual offers and bundle offers

Ready To Join Us?

Sign up to our affiliate program today, get in touch with StatusCake affiliate support and we can answer any questions you may have.

https://www.statuscake.com/partners

How Website Uptime Monitoring Can Help Your Business

Would you know if your website went down? What would a potential customer think if they tried to access your website and found that it was offline? Would they return for a second time?

Almost all businesses maintain some sort of online presence, and even for companies with large IT teams, it is simply infeasible for an individual or team to manually monitor the status of a particular website.

Even the very largest organisations use external monitoring services, because:

● It’s expensive, both in time and manpower, to build your own website monitoring software and maintain it.

● Internal website monitoring software will have to be hosted on a whole new set of systems, as if the software is running on a company’s internal systems, it will be unable to send an alert when it goes down itself.

● Hence, even monitoring systems will themselves have to monitored by an external service, such as StatusCake.

Website uptime monitoring is essential for any business who cares about the security of their website, and the perception of their brand among new and existing customers. A dedicated uptime monitoring service will provide you with virtually instantaneous alerts by email or SMS the moment your website goes down, allowing you to take the necessary steps to get your website back up and running.

In this article, we take a more in-depth look at some of the ways uptime monitoring can help your business.

Avoid Lost Sales or Leads
Almost all websites have some transactional element built in. Whether it’s a sale, a booking, or simply a form submission, there is often a specific action (a conversion) that you will want visitors to your website to take. This ‘conversion’ can be seriously impacted by any period of downtime, no matter the size of your business. There are two variables that determine how severely website downtime will impact conversions – traffic volume and period of downtime. A website that receives relatively low volumes of traffic, and is down for only a short period of time, may experience little or no volatility in conversion rate, for a company like Amazon, however, any period of downtime can be extremely costly. Indeed, Amazon suffered losses of $4.72 million after their website was down for less than two hours in 2013!

Maintain Search Rankings
SEO is one of the cornerstones of online marketing. Unless you are paying to advertise your website online, often the only way to attract new visitors to your website is through search engines such as Google or Bing. Such is the importance of SEO, that businesses often dedicate a large portion of their online marketing budget to optimising their web pages to appear for relevant search terms.

There are many factors which determine a high ranking webpage, and one of the most important is bounce rate. If a user visits a webpage, and immediately ‘bounces’, Google takes that as a signal that the page either was not relevant or provided a poor experience to the user. If this happens frequently, Google will devalue this particular in its search engine.

There is no poorer experience for a user than to click what appears to be a relevant result in search, only to find that the website itself is offline. Clearly, if your website is experiencing a period of downtime, and visitors to your site are bouncing back to the search results when the website fails to load, your website is quickly going to tumble down the search rankings!

Protect Your Brand
With the online space so competitive, a strong and consistent brand image is crucial to maintaining a positive perception in the eyes of existing and potential customers. Online, your website is the face of your business, and if the first encounter a user has with your website is 404 page, they are likely to form a negative perception of your brand. The image of your brand is formed on a multitude of factors, but one of the most persuasive is customer satisfaction, and if a customer frequently finds your website to be unreliable, they are unlikely to be satisfied.

Website uptime monitoring can protect your brand image by ensuring that you’re the first to know about any period of downtime, giving you time to minimise the potential for customer dissatisfaction.

Monitor Website Security
Cybersecurity is one of the greatest challenges facing online businesses in the present day. Data breaches as a result of a cyber attack continue to rise at an alarming rate, with a 2018 UK government survey reporting that 43% of businesses and 19% of charities experienced a cybersecurity breach in the previous 12 months.

The security of your data should be considered one of the top priorities of your business. The introduction of the GDPR in 2018 ensured that all businesses take a proactive stance to prevent data breaches, or else risk fines of up to €20 million, or 4% annual global turnover – whichever is greater.

Website uptime monitoring services can help you to maintain the security of your website by alerting you the moment your website goes offline. Should this unexpected downtime be the result of a cyber attack, you can act immediately to deal with the threat effectively.

To ensure that your website is providing the best possible experience to all visitors, it is imperative that you take steps to keep downtime to a minimum. The most resource effective way to do this is by employing a specialist website uptime monitoring service to alert you instantly when your website goes down.

StatusCake provides a suite of performance monitoring tools which are easy to set-up and use, and provide you with invaluable insights into how your website’s performance is impacting your customers’ experiences.

Click here, to start your free trial today.

What is an Uptime Test?

Uptime Tests at StatusCake come in different forms, but they all share the same base function – ensuring that your website or server is up and running without errors.

There are currently 8 different varieties of Uptime test, we will go through each one and it’s functions and advantages below:

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HTTP type tests

HTTP type Uptime Tests are very much the standard option, and  this will be the test type that you’d usually want to add in order to keep an eye on a websites’ uptime. As well as alerting on downtime and errors, these tests can also spend special data as POST, and custom headers and user agents can be used. Other features are also present, such as the ability to define a required Final URL, or match a string in the page source.

HEAD type tests

These work much like the HTTP type tests, however instead of a GET request a HEAD type request will be sent – this means a faster check time and can often be used when you want to ignore other aspects of the page in your monitoring that would usually be found outside the head tags in the source.

TCP type tests

This test type allows you to send a TCP type connection to the host and port of your choosing. Commonly used for checking an arbitrary port on a remote server.

DNS type tests

DNS tests allow you to ensure that an “Expected IP” aligns and directs to a defined hostname, and that the system which directs visitors from your domain to  your actual server is working properly. Google’s DNS servers are used for verification here, but if you wish you can define custom DNS servers to carry out the checks within the  tests’ settings.

SMTP type tests

The SMTP type uptime tests are for the purpose of checking whether your mail server is functioning correctly in terms of sending emails. A test email will be sent and you will be alerted to any problems that occur during the process.

SSH type tests

With the SSH test type it’s possible to login and monitor the uptime of servers through SSH and SFTP type connections, using the required authentication details you can ensure that your services are accessible by staff at all times.

PING type tests

PING tests send a ICMP ping to an IP. This can be a great way of testing routers or a basic way of testing a server is responding.

PUSH type tests

PUSH tests are like reverse testing. Instead of our servers checking your site is up, your servers ping us to say they are, this can be useful for things like cron job validation. You are provided with a link on test creation which should be hit by the server once per your defined time span to demonstrate the status.

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